Digital and Social Media Marketing Course
Master digital and social media marketing tailored for eco-friendly home brands. Gain skills in audience research, channel selection, content planning, KPI setting, and attribution models to increase traffic, improve conversions, and achieve scalable sustainable e-commerce growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to position eco-friendly home products effectively in the U.S. market through audience and keyword research, setting precise goals with appropriate KPIs and attribution methods. Participants learn to select optimal platforms, develop targeted content calendars, integrate social media with email and websites, monitor performance via practical dashboards, and optimise campaigns for ethical, measurable business growth.
Elevify advantages
Develop skills
- Eco brand positioning: map competitors and define high-converting personas quickly.
- Goal-driven planning: set SMART KPIs, UTMs, and funnels for clear ROI tracking.
- Social strategy design: select platforms, roles, and content that boost sales effectively.
- High-impact content: create testable weekly calendars and repurpose across multiple channels.
- Data-led optimization: track, report, and refine campaigns using GA4 and pixels accurately.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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