Digital and Social Media Course
This course equips you with essential digital and social media marketing skills tailored for skincare brands. Learn to establish content pillars, develop 4-week editorial calendars, optimise Instagram and TikTok strategies, enhance engagement through UGC and micro-influencers, and leverage analytics for refining successful campaigns. Ideal for building sustainable online presence and driving measurable results in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to boost engagement on Instagram and TikTok. Define clear goals, select optimal platforms, and create 4-week content calendars featuring compelling hooks, core pillars, and effective CTAs. Excel in short-form videos, content repurposing, analytics, A/B testing, user-generated content, and community strategies designed for sustainable skincare brands to ensure consistent posting and rapid performance gains.
Elevify advantages
Develop skills
- Editorial calendars: Create 4-week content strategies with hooks, posting schedules, and batching techniques.
- Social formats: Design engaging Reels, carousels, Stories, and short videos for maximum impact.
- Community growth: Implement quick engagement methods, UGC campaigns, and micro-influencer collaborations.
- Skincare positioning: Identify ethical DTC brand perspectives and transform them into compelling posts.
- Analytics sprints: Monitor key performance indicators, conduct A/B tests, and refine content over 4-week periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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