Digital Ads Course
Gain expertise in running high-impact digital ads across Meta, Google, and TikTok platforms. Master audience research for eco-conscious segments, precise targeting with lookalikes and exclusions, creative development and A/B testing for better conversions, landing page enhancements, pixel and UTM setup for tracking, and systematic optimisation to maximise ROAS, minimise CPA, and expand profitable campaigns with data-driven confidence.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to select optimal platforms like Meta, Google, or TikTok based on KPIs, set precise campaign goals aligned with business objectives, research and target eco-aware audiences effectively, design robust ad structures, develop compelling ads and landing pages, and apply proven strategies for optimisation, reporting, enhancing ROAS, reducing CPA, and scaling successful campaigns confidently.
Elevify advantages
Develop skills
- Platform selection: swiftly pick Meta, Google, or TikTok matching your key performance indicators.
- Audience building: create eco-shopper segments, lookalike audiences, and exclusion lists efficiently.
- Creative optimisation: design and A/B test persuasive copy, images, and call-to-action elements.
- Tracking setup: implement pixels, UTM parameters, and ROAS-centric reports within days.
- Funnel fixes: resolve CTR, CPC, and conversion bottlenecks using structured playbooks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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