Direct Traffic Course
Gain expertise in managing direct traffic for digital marketing success. Master diagnosing misclassified visits, correcting tracking issues, creating KPIs and dashboards, and developing a 90-day plan to enhance high-intent direct sessions that drive conversions and revenue growth effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to analyse analytics reports, distinguish genuine direct visits from mislabelled ones, and resolve tracking issues that obscure performance. You will learn practical diagnostic methods, measurement strategies, key performance indicators, and dashboard creation, followed by a structured 90-day plan to enhance data accuracy, reveal concealed channels, and increase measurable high-intent traffic for better optimisation.
Elevify advantages
Develop skills
- Direct traffic analytics: swiftly analyse key reports to uncover true user behaviour.
- Tracking setup: create effective UTM tagging and offline tracking systems quickly.
- Fix misclassified traffic: identify hidden sources and correctly assign to proper channels.
- Design KPIs and dashboards: build simple reports, alerts, and quality metrics efficiently.
- 90-day growth strategy: implement actionable steps to increase and qualify direct visits.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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