Digital Traffic Course
Gain complete command over digital traffic management through a comprehensive guide covering analytics, funnel strategies, paid search, paid social, email marketing, and SEO optimisation. Master budget allocation, campaign creation, experimentation techniques, and achieving key targets like ROAS and CPA to drive tangible business expansion and sustainable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward, hands-on approach to planning, launching, and scaling successful digital campaigns. You will gain expertise in GA4 tracking, key performance indicators, and attribution methods, followed by skills in selecting channels, designing sales funnels, and aligning messages effectively. Learn to create precise forecasts, distribute budgets across platforms like Google, Meta, and TikTok, and conduct organised experiments to boost return on ad spend, reduce cost per acquisition, and rapidly build consistent, high-quality traffic sources.
Elevify advantages
Develop skills
- Master performance analytics by tracking GA4 events, KPIs, and genuine conversions accurately.
- Develop intelligent media planning skills to distribute budgets, bids, and channels for optimal ROAS.
- Design effective funnel strategies by mapping audiences, messages, and offers throughout the customer journey.
- Implement a rapid testing framework to conduct reliable A/B tests on ads, creatives, and landing pages.
- Build forecasting and benchmarking abilities to project CPC, CPA, and revenue for informed traffic strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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