Digital Marketing Technology Course
This intensive 3-month programme equips you to master digital marketing tech by establishing key performance indicators, charting customer pathways, integrating essential tools, setting up robust tracking systems, and conducting data-guided tests that elevate conversions and returns for contemporary online retail businesses. Learners will build practical expertise in audience profiling, funnel mapping, martech integration, KPI tracking, and optimisation testing for real-world success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to define precise 3-month targets, analyse audiences using hands-on research methods, and design impactful online customer paths from initial contact to loyal buying. Choose vital platforms, enable precise monitoring, create regulation-compliant tracking strategies, and execute targeted experiments to enhance results, manage expenses, and enable assured data-based choices.
Elevify advantages
Develop skills
- Craft detailed audience personas using data for eco-aware buyers swiftly.
- Design 3-month marketing funnels with key touchpoints and small wins that drive sales.
- Integrate martech tools like CRM, tracking pixels, email, and analytics without coding.
- Implement tracking with UTMs, custom dashboards, and vital e-commerce KPIs.
- Develop testing plans featuring fast A/B trials and prioritisation via ICE or RICE methods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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