Conversion Rate in Marketing Course
Master conversion rate optimisation in marketing through practical funnel analysis, KPI calculations, attribution modelling, and A/B testing. Transform digital marketing data into actionable insights, efficient budgets, and strategic decisions that drive revenue growth and business success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to monitor, analyse, and enhance conversion performance across marketing channels. Master funnel metrics, essential formulas, and KPI tools, then implement diagnostic methods, A/B testing, and attribution models. Develop robust tracking systems, insightful reports, and executive summaries to optimise budgets, boost revenue, and deliver confident data-backed decisions swiftly.
Elevify advantages
Develop skills
- Master funnel analytics: map e-commerce stages and identify conversion bottlenecks quickly.
- Develop KPI and spreadsheet expertise: calculate CR, ROAS, CPA and respond to key insights promptly.
- Execute A/B testing: design, run, and validate impactful CRO experiments effectively.
- Handle attribution and reporting: integrate channel data and deliver concise C-level insights.
- Set up data tracking: configure UTMs, events, and QA analytics for dependable CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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