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Programmatic Advertising Course

Programmatic Advertising Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Programmatic Advertising Course provides a straightforward, hands-on approach to planning, launching, and expanding effective campaigns. You will learn the basics of the ecosystem, privacy and data partners, audience and brand essentials, bidding and budgeting, campaign setup, creative customisation, tracking and attribution, along with optimisation, fraud prevention, and brand safety to achieve efficient, measurable growth quickly.

Elevify advantages

Develop skills

  • Develop comprehensive programmatic strategies across the full funnel: from audience targeting to inventory selection.
  • Optimise bids and budgets swiftly: including pacing, bid shading, caps, and frequency management.
  • Safeguard brands in real time: using fraud filters, brand safety measures, and clean supply paths.
  • Monitor and attribute performance: through pixels, server tags, and multi-touch attribution models.
  • Deploy impactful creatives: with dynamic creative optimisation, testing frameworks, and messaging tailored to the funnel.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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