Bing Advertising Course
Excel in Bing Advertising to boost your digital marketing efforts. Acquire skills in keyword research, bidding techniques, ad creation, tracking mechanisms, and optimisation strategies to deliver high-return Microsoft Advertising campaigns that convert search traffic into tangible sales and leads. This course equips you with practical tools for profitable ad management on Bing.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a hands-on, step-by-step approach to planning, launching, and optimising successful Microsoft Advertising campaigns. Master setting KPIs and budgets, keyword research, campaign structuring, creating high-performing responsive ads, developing landing pages with precise tracking, selecting bidding and targeting options, and executing a structured 4-6 week optimisation plan for steady performance improvements.
Elevify advantages
Develop skills
- KPI planning and budgeting: Establish achievable Bing Ads targets and monthly spending plans.
- Microsoft Ads keyword strategy: Quickly create high-intent, organised campaigns.
- Ad copy and extensions: Design responsive search ads that drive conversions on Bing.
- Tracking and attribution: Set up UET, track conversions, and generate cross-platform reports.
- Optimisation playbook: Conduct 4-6 week tests, expand successful campaigns, and eliminate wasteful expenditure.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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