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Paid Search Advertising Course

Paid Search Advertising Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in planning and executing profitable paid search campaigns right from the basics. Master keyword research and grouping by user intent, optimal account and ad group structuring, crafting compelling eco-friendly ad copy, setting up ad extensions, managing budgets and bids intelligently, and monitoring key performance indicators using GA4. Apply proven optimisation strategies to enhance return on ad spend and scale campaigns effectively with confidence.

Elevify advantages

Develop skills

  • Develop high-ROI keyword strategies by mapping user intent, CPC, and search volume for rapid PPC success.
  • Craft high-converting ad copy featuring eco-focused headlines, strong CTAs, and effective extensions quickly.
  • Build efficient account structures with streamlined campaigns, ad groups, and precise match type configurations.
  • Perform data-driven optimisations by tracking KPIs, A/B testing ads, and adjusting bids in quick iterations.
  • Achieve mastery in conversion tracking using GA4, UTMs, and sales event setups for accurate ROAS measurement.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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