Performance Advertising Course
This course equips you with practical strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and resolving common issues like low CTR, high CPC, and poor conversions through targeted bidding, creative design, and structured optimization plans.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step approaches to identify low CTR, high CPC, and poor conversion rates, and then resolve them using smarter targeting, bidding, and creatives. Discover how to apply benchmarks, tracking audits, attribution configurations, and 30-day optimisation plans to create realistic performance overviews and scale profitable campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build realistic ad performance snapshots with clear, documented assumptions.
- Design 30-day optimisation plans: budgets, testing schedule, and campaign structure.
- Craft high-converting creatives and landing pages for Meta, Google, and e-commerce.
- Run advanced gap analysis to diagnose CTR, CPC, ROAS, and conversion issues quickly.
- Choose winning bidding, tracking, and audience strategies across Meta and Google.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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