Paid Search Course
Dominate paid search strategies for eco-friendly online stores. Acquire skills in keyword research, campaign setup, bidding techniques, ad creation, and optimisation to maximise ROAS, reduce CPA, and convert targeted traffic into repeat buyers in tough digital markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in researching high-profit keywords, organising campaigns and ad groups, and creating targeted lists for sustainable home products. Master writing engaging ads, leveraging extensions, managing intelligent bids and budgets, implementing audience and negative targeting, and designing matching landing pages. Conclude with an effective optimisation process, precise tracking, and reporting to enhance ROI across platforms.
Elevify advantages
Develop skills
- High-intent keyword research: swiftly identify profitable green search terms.
- Smart campaign structure: create efficient, scalable PPC funnels for quick conversions.
- Conversion-driven ad copy: develop and test eco-focused Google Ads.
- Effective bidding and budgets: manage CPCs, pacing, and negatives to safeguard ROI.
- Data-led optimisation: monitor KPIs and refine weekly for fast improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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