Data-Driven Conversion Rate Optimization Course
Gain expertise in data-driven conversion rate optimisation for e-commerce. Construct realistic funnels from sparse data, apply industry benchmarks, pinpoint drop-off causes, and create effective A/B tests to convert visitors into real revenue growth for your online marketing efforts. This approach ensures measurable improvements in add-to-cart actions, checkout completions, and overall sales performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to analyse funnel drop-offs, create practical funnels using limited data, and use e-commerce standards for home office retail. You will learn to plan strong A/B tests, select suitable analytics and testing tools, and develop a prioritised testing plan that boosts add-to-cart rates, checkout success, and revenue confidently.
Elevify advantages
Develop skills
- Funnel modelling: Construct practical e-commerce funnels using limited analytics data.
- Benchmark analysis: Apply industry CRO benchmarks to identify quick optimisation opportunities swiftly.
- Root-cause diagnosis: Pinpoint UX, pricing, and trust barriers hindering conversions.
- A/B testing design: Develop impactful, data-backed experiments with precise hypotheses.
- CRO roadmap: Rank tests by priority, monitor results, and share outcomes with stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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