Lead Capture Optimization with GA4 Course
Master GA4 for capturing superior qualified leads. Gain expertise in event tracking, UTM strategies, funnel analysis, and attribution to optimise demos, ebooks, and newsletter signups—transforming your B2B digital marketing data into actionable, ROI-focused decisions that drive business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Lead Capture Optimisation with GA4 Course teaches you to convert website traffic into quality leads through precise GA4 tracking and straightforward reports. You will learn to set up GA4 events for demos, ebooks, and newsletter subscriptions, create structured UTM parameters, examine conversion funnels and attribution models, and run tests to enhance conversion rates, lead quality, and returns on investment, while using simple dashboards to keep stakeholders informed.
Elevify advantages
Develop skills
- GA4 lead tracking setup: configure events for demos, ebooks, and newsletter signups.
- UTM and source strategy: standardise tracking to identify high-ROI channels quickly.
- Funnel and path analysis: leverage GA4 reports to detect drop-offs and improve conversions.
- Lead quality optimisation: enhance forms, gated content, and MQL criteria for superior SQLs.
- Experimentation in GA4: create A/B tests and evaluate effects on qualified leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course