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Lead Capture Optimization with GA4 Course

Lead Capture Optimization with GA4 Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Lead Capture Optimisation with GA4 Course teaches you to convert website traffic into quality leads through precise GA4 tracking and straightforward reports. You will learn to set up GA4 events for demos, ebooks, and newsletter subscriptions, create structured UTM parameters, examine conversion funnels and attribution models, and run tests to enhance conversion rates, lead quality, and returns on investment, while using simple dashboards to keep stakeholders informed.

Elevify advantages

Develop skills

  • GA4 lead tracking setup: configure events for demos, ebooks, and newsletter signups.
  • UTM and source strategy: standardise tracking to identify high-ROI channels quickly.
  • Funnel and path analysis: leverage GA4 reports to detect drop-offs and improve conversions.
  • Lead quality optimisation: enhance forms, gated content, and MQL criteria for superior SQLs.
  • Experimentation in GA4: create A/B tests and evaluate effects on qualified leads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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