Event Tracking in Google Analytics 4 Course
Gain expertise in event tracking for Google Analytics 4, tailored for e-commerce. Master GTM configuration, data layers, key performance indicators, and debugging techniques to accurately track clicks, carts, and purchases. Transform marketing data into increased conversions and more effective campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master event tracking in Google Analytics 4 through this practical course. Learn to plan, implement, and verify high-quality data using GA4’s event model, essential e-commerce events and parameters, GTM integration, data layer creation, privacy guidelines, and debugging processes for dependable reports, funnel optimisation, and rapid performance gains.
Elevify advantages
Develop skills
- GA4 event strategy: Convert e-commerce goals into clear, trackable GA4 events quickly.
- GTM implementation: Set up tags, triggers, and dataLayer for accurate GA4 data.
- Parameter design: Create standard and custom GA4 parameters for valuable insights.
- Debug & QA: Test, validate, and troubleshoot GA4 events using GTM and DebugView.
- GA4 reporting: Develop explorations and funnels to boost revenue and conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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