Digital Marketing Metrics Course
Dive into essential digital marketing metrics that boost ROI. Master data cleaning, channel comparisons, funnel building, and metrics such as CPA, ROAS, CTR, and conversion rates to identify top performers, resolve issues, and prioritise impactful optimisations with confidence. This hands-on course equips you to deliver reliable insights for business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in key digital marketing metrics like CTR, CPC, CPA, ROAS, and conversion rates, along with revenue per session. This practical course covers data cleaning from CSV files, channel comparisons via visuals, traffic quality checks, funnel analysis, benchmark applications, and creating trusted optimisation reports for managers.
Elevify advantages
Develop skills
- Channel analysis: Compare CPC, ROAS, CPA using visual dashboards.
- Data preparation: Clean, join, audit multi-channel CSV data quickly.
- Funnel diagnosis: Identify drop-offs, UX problems, poor traffic swiftly.
- Metrics expertise: Compute CTR, CPC, CPA, ROAS, ARPS and analyse them.
- Reporting skills: Create KPI reports and prioritised action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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