Digital Marketing for Healthcare Professionals Course
This course equips healthcare professionals with essential digital marketing techniques, including compliant SEO, paid search, email, and social media strategies tailored for clinics and telehealth services. Participants learn HIPAA-compliant methods, patient-centric content creation, keyword research, local SEO optimisation, persona-driven messaging, and data analytics to boost qualified appointments effectively through a structured 4-week action plan.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to draw in and convert dermatology and telehealth patients using compliant digital strategies. Master building patient personas, analysing search patterns, selecting top channels, crafting rule-abiding content, and using KPI tools, analytics, plus a 4-week plan for quick launches and ongoing improvements.
Elevify advantages
Develop skills
- HIPAA-compliant campaigns: design safe search, social, and email strategies for clinics.
- Patient keyword research: identify high-value terms for dermatology and telehealth services.
- Local SEO for healthcare: enhance websites and Google Business profiles to increase bookings.
- Persona-based messaging: customise communications for acne patients, parents, and telehealth users.
- Data-driven optimisation: monitor KPIs to adjust ads, content, and budgets swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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