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Digital Marketing & Paid Traffic Course

Digital Marketing & Paid Traffic Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in practical paid traffic strategies through this intensive course. Profile products and target audiences effectively, craft intelligent channel and budget plans, develop high-performing landing pages, and set up robust tracking systems. Define precise KPIs, organise campaigns systematically, strategise creative content, and deploy testing, optimisation, and scaling methods suited for limited budgets to achieve steady, quantifiable business expansion.

Elevify advantages

Develop skills

  • Master KPIs in paid advertising: analyse CTR, CPC, CPA, ROAS metrics and respond swiftly to data insights.
  • Scale budgets intelligently: increase investment in top performers while maintaining ROAS on constrained funds.
  • Build high-conversion funnels: align audiences precisely with offers, creatives, and optimised landing pages.
  • Expert tracking configuration: implement GA4, GTM, Meta Pixel setups and verify critical event tracking.
  • Conduct data-led testing: execute fast A/B experiments on ads, offers, and pages to secure rapid improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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