Digital Marketing & Paid Traffic Course
This course equips you to excel in digital marketing and paid traffic management using a modest $2,000 budget. Learn to create intelligent campaigns, monitor essential KPIs, refine landing pages, experiment with creatives, and expand efforts while safeguarding ROAS and CPA. Tailored for marketers seeking real results over mere concepts, it delivers actionable skills for immediate impact and sustainable growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in practical paid traffic strategies through this intensive course. Profile products and target audiences effectively, craft intelligent channel and budget plans, develop high-performing landing pages, and set up robust tracking systems. Define precise KPIs, organise campaigns systematically, strategise creative content, and deploy testing, optimisation, and scaling methods suited for limited budgets to achieve steady, quantifiable business expansion.
Elevify advantages
Develop skills
- Master KPIs in paid advertising: analyse CTR, CPC, CPA, ROAS metrics and respond swiftly to data insights.
- Scale budgets intelligently: increase investment in top performers while maintaining ROAS on constrained funds.
- Build high-conversion funnels: align audiences precisely with offers, creatives, and optimised landing pages.
- Expert tracking configuration: implement GA4, GTM, Meta Pixel setups and verify critical event tracking.
- Conduct data-led testing: execute fast A/B experiments on ads, offers, and pages to secure rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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