Influencer Marketing on Social Media Course
This course provides a comprehensive guide to influencer marketing on Instagram, covering strategy development, creator selection, campaign execution, performance measurement, and risk management to drive business results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master influencer marketing on social media through a focused, practical course that teaches you how to segment Instagram audiences, map competitors, and set clear campaign objectives linked to actual business outcomes. Learn to identify and evaluate suitable creators, craft effective briefs, schedule content and timelines, handle budgets, and monitor performance using KPIs, UTMs, and ROAS to refine campaigns, minimise risks, and expand successful efforts.
Elevify advantages
Develop skills
- Develop Instagram influencer strategies aligned with specific business objectives.
- Choose and assess high-impact creators based on data, audience match, and regulatory compliance.
- Create briefs, content types, and collaborations that quickly enhance reach, interaction, and revenue.
- Measure influencer ROI using UTMs, KPIs, and straightforward performance summaries.
- Handle risks, approvals, and real-time adjustments for seamless, efficient campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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