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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural segments, platform automation, A/B testing, KPI tracking, privacy management, and end-to-end ML workflows from preparation to optimisation.

Elevify advantages

Develop skills

  • Master ML basics for marketers including key models, metrics, and data preparation techniques.
  • Develop practical customer segmentation using RFM and behavioural clustering for better conversions.
  • Expertly utilise Google and Meta ML features like automation, pixels, and APIs.
  • Acquire SQL and spreadsheet skills to extract, clean, and analyse customer data efficiently.
  • Conduct A/B tests, attribute results accurately, and implement privacy safeguards effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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