Machine Learning in Digital Marketing Course
This course equips marketers with machine learning expertise to create intelligent customer segments, leverage Google and Meta automation tools, conduct reliable A/B tests, track essential KPIs, ensure data privacy compliance, and optimise campaigns for higher ROI and measurable growth across digital channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural segments, platform automation, A/B testing, KPI tracking, privacy management, and end-to-end ML workflows from preparation to optimisation.
Elevify advantages
Develop skills
- Master ML basics for marketers including key models, metrics, and data preparation techniques.
- Develop practical customer segmentation using RFM and behavioural clustering for better conversions.
- Expertly utilise Google and Meta ML features like automation, pixels, and APIs.
- Acquire SQL and spreadsheet skills to extract, clean, and analyse customer data efficiently.
- Conduct A/B tests, attribute results accurately, and implement privacy safeguards effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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