Machine Learning in Marketing Course
Discover machine learning for digital marketing. Master customer data, KPIs, and predictive models to enhance acquisition, ROAS, and CLV, personalise campaigns, cut churn, and convert analytics into effective marketing strategies. This course delivers practical skills to link ML with business results in marketing.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches connecting KPIs to business outcomes, interpreting benchmarks, and transforming data into actions. Gain skills in data preparation and evaluation, key models like propensity, segmentation, and recommendations, plus integrating ML into campaigns with testing, risk management, and revenue measurement in a concise format.
Elevify advantages
Develop skills
- ML-powered segmentation: build high-value customer clusters quickly.
- Propensity modelling: use churn and purchase scores for smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML quality.
- KPI-driven testing: design A/B and uplift tests to prove revenue impact.
- Workflow integration: integrate ML scores into email, ads, and personalisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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