Paid Search Intelligence Course
Gain expertise in paid search intelligence: clean and analyse Google Ads data, identify ROAS challenges, visualise trends, benchmark against industry standards, and convert insights into precise optimisation strategies that boost revenue, margins, and customer lifetime value. This course equips you with practical skills for impactful performance improvements in digital advertising.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches cleaning and structuring CSV data, calculating key metrics, diagnosing performance in brand, non-brand, and competitor campaigns. You will learn to create effective visualisations, benchmark with industry norms, and develop an optimisation playbook featuring actionable steps, realistic projections, and succinct reports for executives.
Elevify advantages
Develop skills
- Diagnose paid search performance by identifying waste and linking ROAS to key business KPIs.
- Prepare clean Google Ads datasets by processing CSVs, correcting errors, and segmenting by device.
- Create quick visualisations of PPC data using charts, heatmaps, and tables to highlight profit drivers.
- Develop effective PPC reports with market benchmarks and actionable optimisation recommendations.
- Implement targeted optimisations for bids, keywords, and tests to rapidly improve ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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