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Hotjar Course

Hotjar Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches how to convert website objectives into precise research questions, set up recordings, heatmaps, funnels, and surveys, and create effective sampling and segmentation strategies. You will learn to analyse user behaviour patterns, integrate Hotjar insights with GA4 and other data sources, identify key UX and CRO opportunities, plan A/B tests, and deliver measurable improvements in conversions, engagement, and revenue through a structured optimisation process.

Elevify advantages

Develop skills

  • Master Hotjar setup: quickly configure heatmaps, recordings, and funnels.
  • Analyse behaviour insights: identify UX issues and CRO opportunities from Hotjar data.
  • Implement data-driven UX improvements: apply findings to enhance design and content.
  • Prepare experiment reports: establish KPIs, benchmarks, and A/B test metrics.
  • Establish continuous optimisation: create a repeatable Hotjar review process.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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