Google Merchant Center Course
This course equips you to master Google Merchant Center by resolving feed errors, refining product data, and maximising ROI for Shopping campaigns. Explore variants, data quality, policy adherence, and proven strategies ideal for digital marketers in competitive ecommerce sectors like fitness.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in Google Merchant Center through this practical course covering account setup, feed types, product attributes, variants, item grouping, and data quality improvements. Optimise titles, descriptions, images, ensure compliance with US fitness policies, and leverage diagnostics, feed rules, performance reports to attract qualified traffic and enhance Shopping profitability.
Elevify advantages
Develop skills
- Set up GMC feeds by verifying sites, linking Google Ads, selecting optimal feed methods.
- Master product data structuring for attributes, variants, categories suited to US fitness.
- Create policy-compliant listings to follow Google Shopping rules, prevent disapprovals, safeguard ROAS.
- Quickly fix data quality issues like GTIN, price, images using diagnostics tools.
- Develop conversion-driven titles and descriptions optimised for Shopping advertisements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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