Effective Reporting in Google Analytics Course
Master GA4 reporting for digital marketing success. Gain skills in clean ecommerce tracking, intelligent attribution, and KPI dashboards using GA4 and Looker Studio. Transform data into actionable insights, smarter budget choices, and improved ROI for your campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master effective reporting in Google Analytics 4 through a practical course on ecommerce performance. Set up precise tracking with GTM, create robust tagging plans, ensure data accuracy, and select key KPIs. Develop insightful reports, explorations, and dashboards in GA4 and Looker Studio, address privacy and attribution issues, and convert reliable data into actionable recommendations for real results.
Elevify advantages
Develop skills
- GA4 ecommerce setup: configure events, dataLayer, and tracking practically.
- Tagging strategy: build reliable UTM, GTM, and campaign tracking for marketers.
- KPI and attribution: define ecommerce KPIs and leverage GA4 attribution for spending.
- Insight to action: convert GA4 reports into A/B tests, budget changes, and playbooks.
- Dashboards that convert: create GA4 and Looker Studio views for quick decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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