Email Marketing Strategies Course
Master data-driven email marketing strategies to enhance customer retention, lifetime value, and revenue growth. Gain skills in segmentation, automation journeys, personalisation, testing, and deliverability to create effective campaigns that boost your digital marketing outcomes. This course equips you with practical tools to build scalable email programs aligned with business objectives.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical guide to effective email marketing. You will learn to create smart customer segments, build lifecycle automation journeys, and apply RFM analysis, personalisation, and product recommendations to increase revenue. Additionally, master data management, compliance standards, deliverability techniques, and testing methods to establish key performance indicators, optimise campaigns, and develop a sustainable, revenue-generating email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: audit, benchmark, and align with business goals quickly.
- Segmentation mastery: build high-value customer audiences using behaviour and RFM data.
- Lifecycle journeys: design welcome, post-purchase, and win-back flows that drive conversions.
- Testing and optimisation: conduct A/B tests and scale successful email creatives rapidly.
- Deliverability and compliance: safeguard sender reputation and follow email regulations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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