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Email Marketing Strategies Course

Email Marketing Strategies Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a practical guide to effective email marketing. You will learn to create smart customer segments, build lifecycle automation journeys, and apply RFM analysis, personalisation, and product recommendations to increase revenue. Additionally, master data management, compliance standards, deliverability techniques, and testing methods to establish key performance indicators, optimise campaigns, and develop a sustainable, revenue-generating email programme.

Elevify advantages

Develop skills

  • Ecommerce email strategy: audit, benchmark, and align with business goals quickly.
  • Segmentation mastery: build high-value customer audiences using behaviour and RFM data.
  • Lifecycle journeys: design welcome, post-purchase, and win-back flows that drive conversions.
  • Testing and optimisation: conduct A/B tests and scale successful email creatives rapidly.
  • Deliverability and compliance: safeguard sender reputation and follow email regulations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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