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Email Marketing Strategies Course

Email Marketing Strategies Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a practical guide to effective email marketing. You will learn to create smart customer segments, build lifecycle automation journeys, and apply RFM analysis, personalisation, and product recommendations to increase revenue. Additionally, master data management, compliance standards, deliverability techniques, and testing methods to establish key performance indicators, optimise campaigns, and develop a sustainable, revenue-generating email programme.

Elevify advantages

Develop skills

  • Ecommerce email strategy: audit, benchmark, and align with business goals quickly.
  • Segmentation mastery: build high-value customer audiences using behaviour and RFM data.
  • Lifecycle journeys: design welcome, post-purchase, and win-back flows that drive conversions.
  • Testing and optimisation: conduct A/B tests and scale successful email creatives rapidly.
  • Deliverability and compliance: safeguard sender reputation and follow email regulations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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