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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in practical marketing automation techniques to enhance customer engagement and foster strong relationships. This focused course teaches you to set revenue-oriented goals and KPIs, chart customer journeys, create lifecycle automation flows, and implement intelligent personalisation. Additionally, explore email deliverability, data privacy, audience segmentation, testing methods, and optimisation strategies to develop scalable, regulation-compliant programmes that promote repeat business and enduring customer loyalty.

Elevify advantages

Develop skills

  • Master lifecycle KPIs by linking automation to revenue growth, customer lifetime value, and engagement metrics.
  • Map customer journeys effectively to create cross-channel interactions that build loyalty.
  • Design automation flows for welcome series, win-back campaigns, and cart recovery to maximise impact.
  • Implement data-driven personalisation using behavioural data and CLV for targeted messaging.
  • Conduct A/B testing and optimisation with dashboards to quickly scale return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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