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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in practical marketing automation techniques to enhance customer engagement and foster strong relationships. This focused course teaches you to set revenue-oriented goals and KPIs, chart customer journeys, create lifecycle automation flows, and implement intelligent personalisation. Additionally, explore email deliverability, data privacy, audience segmentation, testing methods, and optimisation strategies to develop scalable, regulation-compliant programmes that promote repeat business and enduring customer loyalty.

Elevify advantages

Develop skills

  • Master lifecycle KPIs by linking automation to revenue growth, customer lifetime value, and engagement metrics.
  • Map customer journeys effectively to create cross-channel interactions that build loyalty.
  • Design automation flows for welcome series, win-back campaigns, and cart recovery to maximise impact.
  • Implement data-driven personalisation using behavioural data and CLV for targeted messaging.
  • Conduct A/B testing and optimisation with dashboards to quickly scale return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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