Marketing Automation Strategies for Engagement & Customer Relationship Course
This course equips you with essential marketing automation skills to elevate customer engagement and lifetime value. Delve into segmentation, customer lifecycle journeys, key automation flows, personalisation tactics, and testing approaches. Design effective campaigns that encourage repeat purchases and build lasting customer relationships, ensuring measurable business growth and compliance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in practical marketing automation techniques to enhance customer engagement and foster strong relationships. This focused course teaches you to set revenue-oriented goals and KPIs, chart customer journeys, create lifecycle automation flows, and implement intelligent personalisation. Additionally, explore email deliverability, data privacy, audience segmentation, testing methods, and optimisation strategies to develop scalable, regulation-compliant programmes that promote repeat business and enduring customer loyalty.
Elevify advantages
Develop skills
- Master lifecycle KPIs by linking automation to revenue growth, customer lifetime value, and engagement metrics.
- Map customer journeys effectively to create cross-channel interactions that build loyalty.
- Design automation flows for welcome series, win-back campaigns, and cart recovery to maximise impact.
- Implement data-driven personalisation using behavioural data and CLV for targeted messaging.
- Conduct A/B testing and optimisation with dashboards to quickly scale return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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