Website Content Strategy Course
This course equips you with strategies to create a high-converting B2B SaaS website, covering research, planning, content mapping, and optimization for better lead generation.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Website Content Strategy Course teaches you how to plan a high-converting B2B SaaS website from research to launch. You will learn to analyse search intent, define clear goals, craft focused messaging, structure navigation, and map content to each buyer stage. You will also receive practical guidance on metrics, dashboards, A/B tests, and a 30/60/90-day implementation roadmap to prioritise pages that generate more qualified leads and demos.
Elevify advantages
Develop skills
- Website goal setting: convert business targets into clear, trackable site KPIs.
- Audience research: map search intent and pain points into winning content ideas.
- Information architecture: design SEO-friendly navigation and page flows for B2B SaaS.
- Buyer journey planning: align awareness, consideration, and decision content.
- Optimisation roadmap: prioritise pages, tests, and quick wins for measurable improvement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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