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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This practical course teaches you to create top-performing B2B email campaigns for steady qualified lead generation. You will learn to define buyer personas, connect customer problems with suitable offers, build segmented nurture sequences, and craft persuasive copy that drives conversions. Additionally, master lead scoring, email automation, deliverability optimisation, testing protocols, and analytics to deploy compliant, scalable campaigns that quickly advance prospects towards sales.

Elevify advantages

Develop skills

  • Build effective B2B SaaS email strategies by aligning buyer personas, offers, and key performance indicators quickly.
  • Design targeted nurture flows using 5-7 step sequences to convert leads into sales-qualified leads.
  • Implement lead scoring by combining user behaviour and firmographics to create sales-ready marketing qualified leads.
  • Optimise campaigns through A/B testing and dashboards to improve pipeline metrics rapidly.
  • Set up compliant email operations covering deliverability, consent management, and Martech integration properly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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