B2B Email Marketing for Lead Generation Course
Gain expertise in B2B email marketing to produce qualified leads. Master segmentation techniques, nurture flows, lead scoring methods, A/B testing strategies, and deliverability best practices to create high-conversion campaigns that guide prospects from initial contact to sales-ready status. This course equips you with practical tools to launch scalable email programmes that accelerate the sales process effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches you to create top-performing B2B email campaigns for steady qualified lead generation. You will learn to define buyer personas, connect customer problems with suitable offers, build segmented nurture sequences, and craft persuasive copy that drives conversions. Additionally, master lead scoring, email automation, deliverability optimisation, testing protocols, and analytics to deploy compliant, scalable campaigns that quickly advance prospects towards sales.
Elevify advantages
Develop skills
- Build effective B2B SaaS email strategies by aligning buyer personas, offers, and key performance indicators quickly.
- Design targeted nurture flows using 5-7 step sequences to convert leads into sales-qualified leads.
- Implement lead scoring by combining user behaviour and firmographics to create sales-ready marketing qualified leads.
- Optimise campaigns through A/B testing and dashboards to improve pipeline metrics rapidly.
- Set up compliant email operations covering deliverability, consent management, and Martech integration properly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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