Facebook Ads Contingency Strategies Course
This course equips you with essential strategies to manage Facebook ad disruptions effectively. You will learn to create backup accounts, implement tracking redundancies, and develop cross-channel plans. These skills help protect your ROAS, maintain steady revenue, and ensure campaigns remain profitable even when issues arise like account bans or tracking failures.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover proven methods to safeguard ad performance during Facebook campaign disruptions. Master risk assessment for ROAS, CPA, CTR, and revenue impacts. Follow detailed playbooks for issues such as account bans, tracking breakdowns, billing problems, and creative rejections. Create backup accounts, audiences, creatives, and cross-channel strategies, along with practical alerts and checklists to maintain profitability.
Elevify advantages
Develop skills
- Identify Facebook ad risks and disruption scenarios to safeguard ROAS performance.
- Implement ready contingency playbooks for handling disabled or limited ad accounts.
- Build robust backup systems including accounts, billing, audiences, and creatives for seamless scaling.
- Set up tracking redundancies with CAPI, UTMs, and GA4 to ensure accurate attribution.
- Master cross-channel shifts to Google, email, SMS, and other platforms during disruptions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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