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Performance Marketing Channels Course

Performance Marketing Channels Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a hands-on, step-by-step approach to planning channel mixes, organising campaigns, and budgeting for optimal results. Master the use of search, social, email, display, and affiliate channels throughout the customer journey, establish precise KPIs, create reliable tracking systems and dashboards, analyse test outcomes, mitigate risks, and confidently optimise creatives, targeting, and bids in a concise, targeted programme.

Elevify advantages

Develop skills

  • Develop full-funnel channel strategies using search, social, email, and display for better conversions.
  • Implement GA4, pixels, and proper UTMs for precise and privacy-compliant tracking.
  • Design efficient campaign structures and target audiences to reduce costs and improve returns.
  • Plan quick tests for ads, bids, and landing pages to identify and scale successful strategies.
  • Use market data and customer lifetime value to create effective budgets, KPIs, and forecasts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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