Bing Ads Course
This course equips you with comprehensive skills to excel in Microsoft Bing Ads for digital marketing. Delve into keyword strategies, campaign structuring, bidding techniques, conversion tracking, and optimisation methods to maximise ROAS, minimise unnecessary expenses, and drive targeted high-intent traffic for e-commerce and results-oriented businesses.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in creating successful Microsoft Ads campaigns from the ground up through precise keyword research, effective negative keywords, and optimised account setups. Master writing engaging ads for eco-products, managing budgets and bids, tracking conversions via UET, linking Google Analytics, and executing a structured 4-6 week optimisation strategy to enhance ROAS and confidently expand your campaigns.
Elevify advantages
Develop skills
- Develop Bing keyword strategies: create effective long-tail, core, and negative keyword lists for profitability.
- Set up Microsoft Ads accounts: build efficient structures, budgets, and bidding approaches focused on ROAS.
- Write compelling ad copy: design eco-centric Bing ads and extensions that drive reliable conversions.
- Implement tracking and optimisation: set up UET, monitor KPIs, and follow a 4-6 week testing process.
- Conduct audience and intent analysis: align eco-buyer journeys with high-intent Bing search queries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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