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User Acquisition Course

User Acquisition Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The User Acquisition Course provides a practical, step-by-step approach to grow and retain users for habit-forming mobile apps. You will learn to create precise user personas, segment audiences effectively, and select appropriate channels, followed by designing onboarding processes, activation flows, and gamified engagement strategies to enhance retention. Additionally, you will gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more efficient and profitable.

Elevify advantages

Develop skills

  • Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
  • Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns quickly.
  • Onboarding optimisation: design activation flows that improve retention from the start.
  • Experimentation playbook: conduct A/B tests and iterate rapidly to increase LTV and ROAS.
  • Retention design: implement gamification and lifecycle messaging to reduce churn.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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