User Acquisition Course
This course equips you with essential strategies for user acquisition and retention in mobile apps, focusing on data-driven decisions, channel optimization, and engagement techniques to boost profitability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to grow and retain users for habit-forming mobile apps. You will learn to create precise user personas, segment audiences effectively, and select appropriate channels, followed by designing onboarding processes, activation flows, and gamified engagement strategies to enhance retention. Additionally, you will gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more efficient and profitable.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns quickly.
- Onboarding optimisation: design activation flows that improve retention from the start.
- Experimentation playbook: conduct A/B tests and iterate rapidly to increase LTV and ROAS.
- Retention design: implement gamification and lifecycle messaging to reduce churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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