E-commerce Analytics Course
This course equips you with e-commerce analytics expertise to enhance ROI, fine-tune marketing channels, and maximise customer lifetime value. You will learn data cleaning techniques, core KPI tracking, cohort analysis, and strategies to convert insights into effective digital campaigns and A/B tested growth plans, ensuring smarter business decisions and higher profitability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills in cleaning and structuring CSV data, computing key metrics, and analysing performance across channels, devices, countries, and product categories. Master customer behaviour analysis, segmentation, CLV estimation, and attribution modelling. Transform data insights into actionable recommendations, A/B tests, and dashboards for improved revenue, retention, and budget efficiency.
Elevify advantages
Develop skills
- Master e-commerce KPIs like AOV, CLV, conversion rates, and channel ROI with speed and accuracy.
- Develop customer segments using value-based cohorts to improve retention and increase revenue.
- Apply practical attribution models including last-touch, multi-touch, and session-based approaches.
- Clean messy CSV data, handle outliers, and standardise IDs for trustworthy marketing reports.
- Design impactful A/B tests and build dashboards that deliver rapid business improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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