Adobe Analytics Course
This course equips you to excel in Adobe Analytics for ecommerce success. Learn to align KPIs with business objectives, create streamlined purchase funnels, monitor campaigns effectively, conduct A/B tests, and transform marketing data into actionable insights that boost revenue and enhance conversion rates significantly.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in setting up efficient report suites, configuring eVars and events, and crafting accurate ecommerce purchase funnels. Master tag validation, order reconciliation, campaign tracking via precise UTMs, and cross-domain data protection. Develop KPI-focused reports, analyse user segments, spot anomalies, and convert funnel data into actionable optimisation and testing strategies for immediate results.
Elevify advantages
Develop skills
- Design ecommerce KPIs by linking revenue, AOV, LTV, and ROAS to key business targets.
- Construct Adobe Analytics funnels including purchase paths, segments, and drop-off analysis swiftly.
- Implement experiment tracking with A/B tests, custom events, and uplift metrics in Adobe.
- Set up channel attribution using UTM parameters, eVars, and models for paid, organic, and email traffic.
- Perform data quality checks, validate orders, debug tagging issues, and benchmark against industry standards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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