Conversion Rate in Marketing Course
Master conversion rate optimisation in marketing through practical funnel analysis, KPI calculations, attribution modelling, and A/B testing. Transform digital marketing data into actionable insights, efficient budgets, and strategic decisions that drive revenue growth and business success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to monitor, analyse, and enhance conversion performance across marketing channels. Master funnel metrics, essential formulas, and KPI tools, then implement diagnostic methods, A/B testing, and attribution models. Develop robust tracking systems, insightful reports, and executive summaries to optimise budgets, boost revenue, and deliver confident data-backed decisions swiftly.
Elevify advantages
Develop skills
- Master funnel analytics: map e-commerce stages and identify conversion bottlenecks quickly.
- Develop KPI and spreadsheet expertise: calculate CR, ROAS, CPA and respond to key insights promptly.
- Execute A/B testing: design, run, and validate impactful CRO experiments effectively.
- Handle attribution and reporting: integrate channel data and deliver concise C-level insights.
- Set up data tracking: configure UTMs, events, and QA analytics for dependable CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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