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Conversion Optimization Course

Conversion Optimization Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to analyse sales funnels, set key performance indicators, and identify drop-off areas using Google Analytics, heatmaps, and basic dashboards. You will learn to plan and prioritise A/B tests, calculate required sample sizes, and conduct reliable experiments while steering clear of frequent data errors. At the end, you will be able to convert data insights into effective website improvements that rapidly increase conversions and revenue.

Elevify advantages

Develop skills

  • CRO analytics configuration: quickly set up Google Analytics, events, and funnels independently without needing a data team.
  • Mobile UX review: identify critical friction points in product browsing, cart management, and checkout processes.
  • A/B testing planning: develop strong hypotheses, create variants, and apply ICE scoring for rapid results.
  • Experiment reliability: determine sample sizes, schedule tests appropriately, and confidently declare winning outcomes.
  • CRO reporting: transform experiment findings into actionable roadmaps and concise summaries for stakeholders.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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