Conversion Optimization Course
Gain expertise in conversion rate optimisation for online marketing success. Master funnel analysis, A/B testing, Google Analytics usage, and mobile user experience fixes to enhance add-to-cart actions, minimise checkout abandonments, and transform website visitors into paying customers, driving substantial revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to analyse sales funnels, set key performance indicators, and identify drop-off areas using Google Analytics, heatmaps, and basic dashboards. You will learn to plan and prioritise A/B tests, calculate required sample sizes, and conduct reliable experiments while steering clear of frequent data errors. At the end, you will be able to convert data insights into effective website improvements that rapidly increase conversions and revenue.
Elevify advantages
Develop skills
- CRO analytics configuration: quickly set up Google Analytics, events, and funnels independently without needing a data team.
- Mobile UX review: identify critical friction points in product browsing, cart management, and checkout processes.
- A/B testing planning: develop strong hypotheses, create variants, and apply ICE scoring for rapid results.
- Experiment reliability: determine sample sizes, schedule tests appropriately, and confidently declare winning outcomes.
- CRO reporting: transform experiment findings into actionable roadmaps and concise summaries for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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