Conversion Funnel Optimization Course
Master SaaS conversion funnel optimisation by mapping funnels, detecting leaks, executing A/B tests, and prioritising impactful experiments to enhance sign-ups, activations, and trial-to-paid conversions through data-backed digital marketing strategies. Gain skills in benchmark setting, test design, and analysis for reliable growth outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to map full SaaS funnels, identify leaks, and conduct targeted experiments to increase sign-ups, activations, and trial-to-paid conversions. You will learn to set practical benchmarks, establish success metrics, prevent false positives, and prioritise tests using ICE and RICE frameworks, enabling you to create actionable roadmaps and share results for steady revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: Create SaaS dashboards to spot leaks across conversion stages.
- Benchmark modelling: Establish achievable targets from public SaaS data.
- A/B testing: Run quick experiments boosting sign-ups, activation, and paid trials.
- Prioritisation frameworks: Use ICE, RICE to rank and roll out CRO tests effectively.
- Mixed-method analysis: Integrate analytics, session replays, and surveys for result validation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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