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Content Marketing Strategy Course

Content Marketing Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework to plan, launch, and optimise content marketing campaigns over three months. Define clear goals and KPIs, create structured roadmaps for TOFU, MOFU, BOFU stages, refine buyer personas, select optimal formats and channels, monitor results, conduct A/B tests, prioritise content ideas, and leverage insights for sustained, conversion-oriented growth.

Elevify advantages

Develop skills

  • SaaS content research: turn fast market analysis into clear buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
  • 3-month content roadmap: build KPI-driven calendars with reusable templates.
  • SEO and copy optimization: craft search-focused pages that convert visitors.
  • Experimentation workflow: run A/B tests and iterate content using hard data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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