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Content Marketing Strategy Course

Content Marketing Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework to plan, launch, and optimise content marketing campaigns over three months. Define clear goals and KPIs, create structured roadmaps for TOFU, MOFU, BOFU stages, refine buyer personas, select optimal formats and channels, monitor results, conduct A/B tests, prioritise content ideas, and leverage insights for sustained, conversion-oriented growth.

Elevify advantages

Develop skills

  • SaaS content research: turn fast market analysis into clear buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
  • 3-month content roadmap: build KPI-driven calendars with reusable templates.
  • SEO and copy optimization: craft search-focused pages that convert visitors.
  • Experimentation workflow: run A/B tests and iterate content using hard data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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