Content Marketing Strategy Course
Master content marketing strategy for digital success. Develop a 3-month roadmap, align TOFU-MOFU-BOFU funnels, select SEO-optimised formats, define KPIs, and refine campaigns to convert traffic into qualified leads and trial sign-ups. This course equips you with practical tools to drive consistent growth through data-backed content planning and execution.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to plan, launch, and optimise content marketing campaigns over three months. Define clear goals and KPIs, create structured roadmaps for TOFU, MOFU, BOFU stages, refine buyer personas, select optimal formats and channels, monitor results, conduct A/B tests, prioritise content ideas, and leverage insights for sustained, conversion-oriented growth.
Elevify advantages
Develop skills
- SaaS content research: turn fast market analysis into clear buyer insights.
- Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
- 3-month content roadmap: build KPI-driven calendars with reusable templates.
- SEO and copy optimization: craft search-focused pages that convert visitors.
- Experimentation workflow: run A/B tests and iterate content using hard data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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