Blogging for Business Course
Transform your blog into a powerful revenue generator with this comprehensive Blogging for Business Course. Digital marketers will master content planning, keyword research, lead capture and nurturing, SEO optimisation for posts, and performance tracking for MQLs, demo requests, and signups to demonstrate clear ROI and business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches planning a 6-post editorial calendar, selecting high-intent keywords, structuring long-form articles for traffic and conversions, using proven post formats for SaaS, creating lead magnets, CTAs and email nurtures, linking blog performance to CRM and analytics, conducting A/B tests, and scaling a lean content engine for qualified leads.
Elevify advantages
Develop skills
- Develop conversion-focused blog strategies to plan posts driving trials, demos, and marketing qualified leads.
- Master SEO-optimised blog writing to structure long-form content for better rankings, traffic, and lead generation.
- Build effective lead funnels using CTAs, lead magnets, and nurture emails for quick conversions.
- Conduct keyword and topic research to identify high-intent queries boosting B2B SaaS blog growth.
- Analyse blog performance and run A/B tests on headlines, CTAs, and offers to maximise ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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