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B2B SaaS Marketing Course

B2B SaaS Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course delivers a practical guide to scale B2B SaaS growth by blending product-led and sales-led strategies. Master pricing design, value metrics, experiments, onboarding flows, activation processes, handoff protocols, sales tools, dashboards, and 90-day plans to enhance activation, retention, and annual recurring revenue.

Elevify advantages

Develop skills

  • Develop PLG-SLG strategies for efficient mid-market SaaS funnels that drive conversions and expansion.
  • Master activation analytics with funnel, cohort, and A/B testing to improve trial-to-paid conversions.
  • Design onboarding UX including 14-day flows and messaging to boost user adoption.
  • Create SaaS pricing tiers, run experiments, and build compelling ROI stories.
  • Optimise revenue operations by aligning handoffs, lead scoring, and OKRs for ARR growth.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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