B2B SaaS Marketing Course
Gain expertise in B2B SaaS marketing through proven product-led growth (PLG) and sales-led growth (SLG) strategies. Learn activation analytics, onboarding user experiences, pricing models, revenue operations, and data-driven tests to increase ARR, boost trial-to-paid conversions, and transform product usage into sales pipeline in mid-market scenarios.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course delivers a practical guide to scale B2B SaaS growth by blending product-led and sales-led strategies. Master pricing design, value metrics, experiments, onboarding flows, activation processes, handoff protocols, sales tools, dashboards, and 90-day plans to enhance activation, retention, and annual recurring revenue.
Elevify advantages
Develop skills
- Develop PLG-SLG strategies for efficient mid-market SaaS funnels that drive conversions and expansion.
- Master activation analytics with funnel, cohort, and A/B testing to improve trial-to-paid conversions.
- Design onboarding UX including 14-day flows and messaging to boost user adoption.
- Create SaaS pricing tiers, run experiments, and build compelling ROI stories.
- Optimise revenue operations by aligning handoffs, lead scoring, and OKRs for ARR growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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