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B2B SaaS Marketing Course

B2B SaaS Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course delivers a practical guide to scale B2B SaaS growth by blending product-led and sales-led strategies. Master pricing design, value metrics, experiments, onboarding flows, activation processes, handoff protocols, sales tools, dashboards, and 90-day plans to enhance activation, retention, and annual recurring revenue.

Elevify advantages

Develop skills

  • Develop PLG-SLG strategies for efficient mid-market SaaS funnels that drive conversions and expansion.
  • Master activation analytics with funnel, cohort, and A/B testing to improve trial-to-paid conversions.
  • Design onboarding UX including 14-day flows and messaging to boost user adoption.
  • Create SaaS pricing tiers, run experiments, and build compelling ROI stories.
  • Optimise revenue operations by aligning handoffs, lead scoring, and OKRs for ARR growth.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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