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B2B Digital Marketing Course

B2B Digital Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical roadmap to launch and grow a 3-month customer acquisition programme for mid-market SaaS. Master defining MQL criteria, developing buyer personas, creating compelling value propositions, and tailoring messages for every buyer journey stage. Allocate a $60,000 budget wisely, run paid and organic campaigns, enhance owned channels, measure ROI accurately, and present results to executives using proven benchmarks and funnel calculations.

Elevify advantages

Develop skills

  • Design B2B sales funnels by converting revenue goals into specific MQL and pipeline targets.
  • Develop targeted messaging and value propositions for key personas like Operations Directors and Product Managers.
  • Execute effective playbooks for LinkedIn, Google Ads, email, and webinar campaigns to achieve high ROI.
  • Master analytics by tracking UTMs, CPL, CP-MQL, and ROI using intuitive dashboards.
  • Optimise conversion funnels with landing pages that increase demo bookings and sales-qualified leads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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