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B2B Digital Marketing Course

B2B Digital Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical roadmap to launch and grow a 3-month customer acquisition programme for mid-market SaaS. Master defining MQL criteria, developing buyer personas, creating compelling value propositions, and tailoring messages for every buyer journey stage. Allocate a $60,000 budget wisely, run paid and organic campaigns, enhance owned channels, measure ROI accurately, and present results to executives using proven benchmarks and funnel calculations.

Elevify advantages

Develop skills

  • Design B2B sales funnels by converting revenue goals into specific MQL and pipeline targets.
  • Develop targeted messaging and value propositions for key personas like Operations Directors and Product Managers.
  • Execute effective playbooks for LinkedIn, Google Ads, email, and webinar campaigns to achieve high ROI.
  • Master analytics by tracking UTMs, CPL, CP-MQL, and ROI using intuitive dashboards.
  • Optimise conversion funnels with landing pages that increase demo bookings and sales-qualified leads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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