B2B Digital Marketing Course
This course equips you with skills to excel in B2B digital marketing for mid-market SaaS companies. Learn to establish MQL targets, create buyer personas, manage budgets efficiently, and deploy high-performing campaigns across paid, owned, and earned channels. Gain expertise in monitoring key performance indicators, refining sales funnels, and delivering compelling reports to leadership with actionable insights and realistic metrics.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical roadmap to launch and grow a 3-month customer acquisition programme for mid-market SaaS. Master defining MQL criteria, developing buyer personas, creating compelling value propositions, and tailoring messages for every buyer journey stage. Allocate a $60,000 budget wisely, run paid and organic campaigns, enhance owned channels, measure ROI accurately, and present results to executives using proven benchmarks and funnel calculations.
Elevify advantages
Develop skills
- Design B2B sales funnels by converting revenue goals into specific MQL and pipeline targets.
- Develop targeted messaging and value propositions for key personas like Operations Directors and Product Managers.
- Execute effective playbooks for LinkedIn, Google Ads, email, and webinar campaigns to achieve high ROI.
- Master analytics by tracking UTMs, CPL, CP-MQL, and ROI using intuitive dashboards.
- Optimise conversion funnels with landing pages that increase demo bookings and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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