Artificial intelligence in Digital Marketing Course
This course equips you with skills to harness AI in digital marketing, enhancing Meta and Google Ads performance, automating audience targeting and content creation, monitoring ROAS and LTV metrics, and developing scalable data-backed strategies. Explore hands-on guides, experimentation techniques, and custom reporting suited for eco-conscious home brands, ensuring practical application and measurable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in leveraging AI for digital marketing by using customer data to create targeted segments, run efficient Meta and Google campaigns, and develop effective AI-driven ads and emails. Master testing, measurement, optimisation across platforms, craft a 4-8 week implementation plan, and adopt ethical AI methods focused on privacy for the sustainable home sector.
Elevify advantages
Develop skills
- Optimise AI-driven media buying for bids, budgets, and ROAS on Google and Meta platforms swiftly.
- Develop precise AI audience targeting to segment and refine high-intent customers quickly.
- Produce and scale successful ads and email campaigns using AI creative tools.
- Establish strong data foundations by cleaning, integrating, and activating first-party data for AI.
- Conduct rapid A/B testing experiments, measure outcomes, and implement changes within 4-8 weeks.
Suggested summary
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