Advanced Mobile Marketing Course
This course teaches advanced mobile marketing techniques using SKAN and MMPs for data-driven user acquisition. Learners will master TikTok, Meta, and Google app campaigns, create KPI dashboards, perform A/B tests, and apply insights for profitable app growth and high returns on investment. It equips you with skills to plan, launch, and scale mobile campaigns effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical expertise in planning, launching, and scaling profitable mobile app campaigns. Master key KPIs, attribution methods, and retention strategies. Optimise creatives, onboarding flows, and ASO to boost revenue. Dive into TikTok, Meta, and Google campaigns, implement SKAN measurement, execute A/B tests, and derive growth decisions from reports.
Elevify advantages
Develop skills
- Master data-driven mobile attribution using MMPs, SKAN, and first-party tracking.
- Optimise high-ROI UA campaigns on TikTok, Meta, and Google App platforms.
- Build KPI and LTV models with dashboards, cohorts, and growth targets.
- Conduct rapid A/B testing for UA experiments confidently.
- Enhance ASO and onboarding to improve CVR, signups, and retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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