AdTech Course
Gain expertise in adtech to excel in digital marketing. The course covers media buying, programmatic advertising, data management, audience building, attribution analysis, and optimisation methods. Build high-ROI campaigns, enhance performance scaling, and take informed budget decisions in tough markets, using real-world examples for better results.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This AdTech course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You will master media buying, bidding strategies, audience targeting, funnel optimisation, tagging, first-party data usage, identity solutions, attribution models, experimentation techniques, forecasting, and budget allocation, all illustrated through a practical e-commerce sportswear scenario in Brazil linking strategies to tangible outcomes.
Elevify advantages
Develop skills
- Master media buying to create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise sales funnels quickly by structuring, testing, and scaling search, social, and programmatic ads.
- Leverage first-party data through tagging, segmentation, and retargeting valuable audiences.
- Track key metrics by defining KPIs, calculating ROAS, LTV, and assessing budget effects accurately.
- Conduct effective experiments with A/B and lift tests to validate genuine incremental value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André FelipePrompt Engineering Student
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