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AdTech Course

AdTech Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This AdTech course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You will master media buying, bidding strategies, audience targeting, funnel optimisation, tagging, first-party data usage, identity solutions, attribution models, experimentation techniques, forecasting, and budget allocation, all illustrated through a practical e-commerce sportswear scenario in Brazil linking strategies to tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying to create high-ROI campaigns on Google, Meta, and leading DSPs.
  • Optimise sales funnels quickly by structuring, testing, and scaling search, social, and programmatic ads.
  • Leverage first-party data through tagging, segmentation, and retargeting valuable audiences.
  • Track key metrics by defining KPIs, calculating ROAS, LTV, and assessing budget effects accurately.
  • Conduct effective experiments with A/B and lift tests to validate genuine incremental value.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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