Adobe Campaign Course
Gain expertise in Adobe Campaign to design high-performing customer journeys for new leads, first-time buyers, and loyal customers in Brazilian e-commerce. The course covers data modelling, automation, audience segmentation, A/B testing, KPI tracking, and campaign optimisation techniques tailored for digital marketing success, helping you drive conversions and revenue growth effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Adobe Campaign course teaches you to create effective welcome, nurture, loyalty, and reactivation customer journeys for Brazilian e-commerce. You will learn to define key audiences, configure triggers, use RFM analysis and lifetime value metrics, manage message frequency, handle consent and data quality, integrate with e-commerce platforms and analytics tools, conduct A/B testing, monitor key performance indicators, and improve campaigns using structured workflows and detailed reports.
Elevify advantages
Develop skills
- Build and refresh Adobe Campaign audiences swiftly for core segments.
- Set up data models by mapping, cleaning, and enriching profiles for Brazilian e-commerce.
- Automate journeys like welcome, nurture, and loyalty flows to boost conversions.
- Control campaigns with A/B tests, throttling, and suppression for reliable delivery.
- Optimise KPIs such as revenue, opens, and clicks to enhance campaign performance quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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