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Adobe Campaign Course

Adobe Campaign Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Adobe Campaign course teaches you to create effective welcome, nurture, loyalty, and reactivation customer journeys for Brazilian e-commerce. You will learn to define key audiences, configure triggers, use RFM analysis and lifetime value metrics, manage message frequency, handle consent and data quality, integrate with e-commerce platforms and analytics tools, conduct A/B testing, monitor key performance indicators, and improve campaigns using structured workflows and detailed reports.

Elevify advantages

Develop skills

  • Build and refresh Adobe Campaign audiences swiftly for core segments.
  • Set up data models by mapping, cleaning, and enriching profiles for Brazilian e-commerce.
  • Automate journeys like welcome, nurture, and loyalty flows to boost conversions.
  • Control campaigns with A/B tests, throttling, and suppression for reliable delivery.
  • Optimise KPIs such as revenue, opens, and clicks to enhance campaign performance quickly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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