flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to creating robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, apply these elements to packaging, signage, and digital touchpoints, and conclude with proper governance, style guides, and production-ready assets suitable for actual use.
Elevify advantages
Develop skills
- Brand strategy basics: develop precise positioning for local consumer brands swiftly.
- Visual identity systems: create logos, lockups, and clear usage guidelines promptly.
- Research for direction: assemble moodboards, test concepts, and analyse competitors.
- Brand governance: produce style guides, asset systems, and uniform applications.
- Real-world applications: implement identities on packaging, signage, websites, and Instagram.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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